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Social Kinnect, a leading Digital Marketing Company in India, offers Interactive Services range from Social Media to Media Planning & Buying, Website Development & Design, SEO &Marketing.

Lodha

While the Lodha Group has a strong foothold on Mumbai, it wanted to extend awareness about its credibility beyond the Mumbai market. Also, For the NRI audience who left India years ago, the Lodha Group may not generate top-of-mind recall as compared to older developers who have been in the market for a longer period. So, the other objective of this campaign was also to establish the Lodha Group in the NRI market.

The Objectives

  • To establish Lodha as the biggest real estate developer in the country

  • To widen the targeting net among the NRI audience

  • To generate brand recall about Lodha’s credibility, offerings and quality in the Mumbai market

 

The Execution

  • Audience Profiling

    Audiences lying in sec A&B were mapped through browsing and purchasing patterns

  • A Video-led Approach

    With Akshay Kumar as a brand ambassador, a high decibel campaign was strategized across India, UK, USA, GCC and SEA on Facebook, Instagram and YouTube

  • A First on LinkedIn

    We made Lodha the first real estate brand to test a promoted video on LinkedIn. This video received extremely high viewership, but more on that later

  • Strategic Placements

    Mumbai and Delhi were the key markets that were targeted during a Mumbai Indians vs. Delhi Daredevils IPL game on HotStar

  • Moment Marketing

    We leveraged publications like Money Control and The Times of India for festivals and key events like Akshaya Tritiya and the Karnataka Elections

  • Ensuring Ad Recall

    Heavy remarketing was carried out through snackable content to target audiences which engaged with the longer cuts of the video

  • Breaking the clutter with interactive advertising

    We designed rich, interactive banners through mCanvas in order to increase engagement online and appeal to the right TG amidst all the noise

 

The #KinnectIMPACT


  • Re. 1 cost per view on LinkedIn achieved with a 16% video completion rate


  • 45% VTRs in NRIs in GCC through DV 360


  • 9.7 million completed views across all markets