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Kinnect, a leading Digital Marketing Company in India, offers Interactive Services range from Social Media to Media Planning & Buying, Website Development & Design, SEO &Marketing.


Rustomjee has built up significant brand equity in the MMR with more than 12,300 happy home buyers today. Google Ads are the primary source of lead generation for Rustomjee and leads sourced through google ads contribute to 50% of the overall walk-ins across projects. We grabbed the attention of potential buyers in the heavily contested MMR region, through a new but efficient avenue of sourcing leads.

The Objectives

  • Reach out to our prospects when they were in a browsing mindset

  • Generate leads that result in walk-ins and sales of Rustomjee’s properties

  • Reduce lead acquisition cost while increasing the overall lead volume


The Execution

  • High-impact Ad Placements

    The ads were promoted in high-impact placements across the YouTube home feed, the Gmail Promotions and Discover. Our corresponding targeting parameters were based and dependent upon the location, price points, and configuration of the residential units.

  • Targeting based on affinity

    To promote Rustomjee's premium properties, we targeted business professionals and deployed affinity-based promotions to audiences like 'Luxury Shoppers' and 'Luxury Travellers'.

  • Promote Affordable Housing

    To promote Rustomjee's affordable housing, we experimented with Life-event based targeting options. Our targeting included options like 'Moving Soon' and 'Renovating Home Soon'.

  • Re-markering

    Additionally, across all projects, always on re-marketing as well as the In-market audiences the targeting option of 'Residential properties (for Sale)' drove high-quality leads.


The #KinnectIMPACT

  • We tripled the number of Hot-plus-warm leads for our projects at a 48% better cost per Hot-plus-warm lead

  • With discovery ads, we have observed a 66% reduction in the junk leads compared to standard display ads.

  • The campaign worked phenomenally well for our affordable housing and township project across key business metrics