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Why this should matter to you.

The new 'let's chat' feature on Instagram is here, and brands are already using it in ingenius ways. What is it?

takeaway

  • Now, brands can start a group chat with multiple followers in real-time.

  • “The future is private”. More and more brands are turning to the power of DMs to truly understand consumer sentiment. Consumers know that this is a safe place to voice their opinion and be heard by the brand in question, as marketing is no longer a one-way street.

  • And the best part, this ‘let’s chat’ feature is easily activated through Instagram Stories! Stories are already fast-surpassing posts as Instagram’s number one feature for brand recall. So, isn’t it about time you used the ‘let’s chat’ feature to get closer to your customers?