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Kinnect, a leading Digital Marketing Company in India, offers Interactive Services range from Social Media to Media Planning & Buying, Website Development & Design, SEO &Marketing.

Influencer marketing is going to be huge this year, and here?? some influencer inspiration

92% of marketers in India were expected to launch influencer campaign last year, and that number is only expected to grow in 2019.

How we ensured India saw at least one story in just one day during fbb’s festive collection launch:

  • To showcase fbb's versatile, quirky and most importantly, authentic collection and welcome the festive season, we conceptualised a unique Instagram-first campaign called ‘500 Festive Fashion Stories’. This meant that the entire country got to see at least one look from the collection.

  • We used influencers from across India (not just the metros) to reach as many people as we could on Instagram.

  • Through influencer marketing, we managed to reach out to 10% of Instagram’s audience in India, in just one day!

  • fbb’s Instagram community also increased by 7,500 within that day, which meant that no matter who or where people were, everyone got to see at least one look from the collection.