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Social Kinnect, a leading Digital Marketing Company in India, offers Interactive Services range from Social Media to Media Planning & Buying, Website Development & Design, SEO &Marketing.

YouTube offers advanced targeting that goes beyond just demographics with Custom Intent Audiences

Over 1 billion hours of content are consumed daily on YouTube, making this a great platform for brands to increase their visibility and reach.

takeaway

  • But how do you ensure that your videos are reaching your exact target audience?

  • You can now! With Custom Intent Audiences, you can now target consumers based on their life events (recently married couples can be shown home loan ads, for example), Google searches, online shopping patterns and more.

  • Reach people with high purchase intent (as discovered through Google insights), and convert that intent into an actual purchase on YouTube. If there was a time to jump on the video marketing bandwagon, it’s now.