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Account Director - CS
Job Title: Account Director
Division: Client Servicing

Reporting To: VP - CS

What is my role?
- Maintaining client relationships
- Evaluating client appetite and create upsell / cross selling opportunities
- Build trust with higher level POCs within brand team
- Strategize jointly with other teams for large campaigns
- Engage in smart negotiations with clients (when required) in terms of budgets, timelines and deliverables
- Manage team and client escalations
- Participate in media planning discussions
- Create strategic monthly way-forward plans for brands
- Sign-off on vendors shortlisted for brands, based on quality standards and budgets
- Drive positive curiosity and a hunger for innovative ideas through the team
- Identify team’s training needs and ensure they are addressed
- Conduct knowledge sharing sessions to upskill the team on latest industry trends
- Conduct company-wide hard and soft skill training sessions
- Understand the company vision and assist in creating business way-forward plans
- Focus on vertical specific and company-wide PNL building
- Ideate to set in place company-wide processes, to streamline work
- Develop and refine resource plans based on business and brand needs
- Effectively balance team’s interest and client/work pressure
- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns
Required Skillsets
- Excellent communication and presentation skills
- Good understanding of digital media and marketing
- Proactive and enthusiastic about creating pioneering work and award winning brand solution
- Good Negotiation Skills and an understanding of business
- Learn and upskill based on latest digital trends in the market
- Proficient with the MS Office (Word, Power Point, Excel)
- Work Experience Required: 6+ years
- Open Positions: 1
Account Executive
Job Title: Account Executive

Division: Client Servicing

Direct Reporting: Account Manager

What is my role?
- Understand brand sentiment, requirements, guidelines and TG
- Reference impactful campaigns, creative ideas that can be adapted
- Effectively execute and manage accounts assigned, jointly strategize for campaigns and take care of end-to-end client co-ordination
- Manage inter-team co-ordination to ensure deliverables are met
- Communicate seamlessly with clients over calls and at meetings
- Establish an in-depth understanding of each platform and writing innovative/ creative content based on the brand requirement and consumer insights as per the brand tonality
- Proactively plan for content based on the festive and marketing calendar
- Attend live events, cover the event schedule, prepare content at the event and post the same in real time
- Work on monthly reports, daily JSR generation and ensure the same are sent out on time
- Work Experience Required: 1-2
- Open Positions: 4
Sr. Strategy Executive
Job Title: Sr. Strategy Executive

Division: Strategy

Reporting to : Sr. Strategy Manager

What is my role?
- Understanding brand requirements from Creative Strategy Manager and the BD team
  – Undertaking thorough industry and brand specific research on a regular basis
  
  – Taking proactive steps to identify and develop value-adding insights for brands
  
  – Identifying industry trends and competitor offerings to identify potential business avenues and improve current offerings
  
  – Identifying, formulating and assessing the pros and cons of possible strategies
  
  – Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived
  
  – Ideation with Creative, BD, CS teams to develop a pipeline of strategies for brand campaigns
  
  – Developing brand specific user personas
  
  – Conceptualizing creative ideas for campaigns that bring alive the brand philosophy
  
  – Coordinating with BD and Creative teams for creation of decks
  
  – Understanding and aiding in pricing and media strategies
  
  – Working cordially across teams and brands
Required Skillsets:
- A strategic thinker with the ability to instil confidence in clients and across internal teams
- Must be an excellent verbal and written communicator & should have outstanding presentation making skills
- Passion for branding with strong understanding of leading brand thinking and constructs
- Ability to manage and mentor junior members of the team
- Must be a self-starter and nimble multi-tasker, able to handle large, complex projects.
- Work Experience Required: 2-3 years
- Open Positions: 2
Visualizer
Job Title: Visualizer

Division: Design

Reporting to: Art Director

What is my role?
- Conceptualize, Create and Visualize creative design ideas and designs for brands to be used across digital platforms
- Be part of creative ideations with team to work on large briefs/ideas for pitches and social/digital marketing campaigns
- Work on creative briefs for campaigns across social and digital platforms to provide great designs for brand communication
Required Skill Set :
- Proficient in using design softwares (Photoshop, After Effects, Illustrator
- A Degree in Graphic Design, Fine Arts, Advertising or another relevant field
- Have in-depth understanding of all digital media marketing platforms.
- Work Experience Required: 1-2 years
- Open Positions: 5
Sr. Visualizer
Job Title: Sr.Visualizer

Division: Design

Reporting to: Art Director

What is my role?
- Conceptualize, Create and Visualize creative design ideas and designs for brands to be used across digital platforms
- Be part of creative ideations with team to work on large briefs/ideas for pitches and social/digital marketing campaigns
- Work on creative briefs for campaigns across social and digital platforms to provide great designs for brand communication
- Review and oversee junior designers' work to ensure quality
- Manage client / internal expectations to the extent possible, managers can be looped into critical matters
Required Skill Sets:
- Proficient in using design softwares (Photoshop, Aftereffects / Illustrator
- A Degree in Graphic Design, Fine Arts, Advertising or another relevant field
- In-depth understanding of all digital media marketing platforms.
- Work Experience Required: 2-4 years
- Open Positions: 4
Motion Graphics Designer
Job Title: Motion Graphic Designer

Division: Design

Direct Reporting to: Art Director

Location: Mumbai
- Responsibilities:
- Creating Animations/Motion Graphics creatives using Aftereffects
- Implementing and integrating the use of latest technologies for innovative executions (making GIFs, making flash banners etc)
- Ensure timely adaptation of creatives while maintaining expected quality standards
- Coordination with Design team to understand and incorporate client expectation in creatives
- Requirements/Skillsets
- Prior experience with and a strong portfolio of motion graphics work
- Expert-level knowledge of Adobe Suite and common motion graphics design software esp, aftereffects
- Work Experience Required: 1-3 years
- Open Positions: 2
Creative Director
Job Title: Creative Director

Division: Creative - Copy

Reporting to : VP and National Creative Director
YOUR RESPONSIBILITIES

Role & Responsibilities
1. Ideate, Think and Strategize creative campaigns for brands across the agency
2. Manage and Lead a team of creative copywriters, strategists/planners to deliver campaigns and existing day to day content/copy related deliverables.
3. Write & oversee scripts for campaigns, DVCs, Content Factory level work for top brands across India across various verticals.
4. Lead PPM/Production meets / de-briefs/ shoots to help the team execute the envisioned
5. Strong focus on coming up with Innovative & Interactive Digital Media Campaigns & Ideas for the existing clientele whenever required in conjunction with the CS department.
6. Lead new business pitches and campaign presentations to existing clients on an ongoing basis.
7. Build relationships with clients by constantly helping meet their marketing objectives for their brand via creative ideation/campaign deliveries and so on.
8. Troubleshoot creative problems/gaps to help other teams provide creative solutions for brands and the marketing SPOCs there.
9. Taking a proactive approach on upselling campaign opportunities to existing clients. Keep up to date with digital trends
10. Gaining a comprehensive context for strategies by analysing a wide range of information in great detail, including demographics, socio-economic and the market for the client's product and market share
11. You will be part of the business meetings that help us drive / scale business via the creative campaigns we upsell/and or businesses we are able to close with the help of your leadership and creative skills
12. Being closely involved with Art, Planning / Strategy teams to drive and lead direction for the campaigns you work on.
13. Guide, lead and groom existing team members to sharpen their writing, thinking and ideating skills. Take regular trainings to upskill them.
14. Active participation in the hiring processes and help make decisions to hire talent for the creative team.
15. Performance management / reviews and feedback sessions for your team.
16. Working closely with the internal marketing teams to drive creative production of case study videos for the successful campaigns worked on at Kinnect.
Desired Skills Required
1. Have a very good understanding of brands, communication and digital media.
2. Should be well-read have creative in thinking capabilities.
3. Close to 7-8 years of copywriting experience having worked on brand films and DVCs/TVCs with the experience of working on multiple/large brands.
4. Conceptualising as well as writing brand films and worked on post production as well with the video team.
5. Should have experience of managing a team and training/guiding them to create better campaigns/content/creative opportunities
6. Sound knowledge of large campaigns across Indian and Global advertising / digital space.
7. In-depth understanding of all digital media marketing platforms and trends
- Work Experience Required: 7-8 years
- Open Positions: 1
Associate Creative Director - Copy
Job Title: Associate Creative Director

Division: Creative - Copy
YOUR RESPONSIBILITIES
- Attending briefing meetings with Business and Strategy team to understand creative aspects of the brief first hand
- Understanding the brand tone
- Understanding brand requirements in terms of look and feel of creatives
- Debriefing CS team in conjunction with Strategy and BD on work to be taken forward
- Thorough referencing (industry, brand, competitor research)
- Discussions with Strategy team to have a clear understanding of strategies developed for brands
- Conceptualizing strategies and briefs and creating content in tune with brand tone
- Writing creative content in terms of pitch copies, scripts, campaign copies, case study content etc.
- Strengthening a basic understanding of Media and SEO so as to successfully write media copies
- Working with relevant teams to piece together final creative
- Coordinating with BD and Strategy teams for finalization of decks
- Attending pitch meetings along with BD and Strategy team to elaborate on creative aspects of the deck
- Successfully securing client's whole-hearted buy-in to creative ideas pitched
- Ideation with Strategy, BD, CS teams to develop a pipeline of creatives for brand campaigns
- Evaluate industry trends and competitor offerings to identify best practices and improve current offerings
- Successful switching between brand tones while working across multiple brands
- Leading and guiding team to think from the customer and brand's perspective so as to churn out relevant content
- Overall quality check of content written by team
- Work Experience Required: 6 years
- Open Positions: 2
Creative Lead
Job Title: Creative Lead

Division: Creative - Copy

Reporting to: Associate Creative Director/ CD

What is my role?
- Be part of creative ideations and work on creative pitches/campaigns across social media platforms for top brands across India
- Writing creative copies in terms of pitch copies, scripts, campaign copies, case study content etc.
- Work with the Creative Director on scripts for Digital Video Commercials (DVCs)
- Attending pitch meetings along with New Business and Strategy team help strengthen the pitch
- Overall quality check of content written by juniors from time to time.
- Strong knowledge on English and Hindi scripting
- Good presentation skills and must have lead a team of writers.
Required Skillsets
- Excellent vocabulary
- Creative thinking & Writing abilities
- In depth knowledge of how digital platforms work
- Excellent at bingeing Pop-Culture nuances and art forms
- Scriptwriting, understanding of cinema, films, production is a plus
- Work Experience Required: 4-5 years
- Open Positions: 2
Sr. Creative Executive
Job Title: Sr. Creative Executive

Division: Creative - Copy

Reporting to: Creative Lead

What is my role?
- Be part of creative ideations and work on creative pitches/campaigns across social media platforms for top brands across India
- Writing creative copies in terms of pitch copies, scripts, campaign copies, case study content etc.
- Work with the Creative Director on scripts for Digital Video Commercials (DVCs)
- Attending pitch meetings along with New Business and Strategy team help strengthen the pitch
- Overall quality check of content written by juniors from time to time.
- Work Experience Required: 2-3 years
- Open Positions: 2
Executive -Influencer Outreach
Job Title: Executive - Influencer Outreach

Division: Influencer

Direct Reporting to: Sr. Manager - Influencer Outreach

RESPONSIBILITIES :

• Creating the Influencer Database across categories from Pan India including platforms like Instagram, Facebook, YouTube, Twitter

• Building Relationship with Existing and New Influencers.

• Working individually on campaign briefs.

• Executing and managing the brand campaigns.

• Negotiating with the Influencers for their commercials.

• Preparing the campaign reports in Excel and PowerPoint.

• Making database of the top Influencers across categories in India.

• Worked closely with Bloggers, Social Media Influencers and Celebrities for creative campaigns.

• Built large community of influencers for various Brands. Making lists of Influencers (Bloggers, Instagrammers, You tubers, Twitteratis, and Celebrities etc.) across categories as per the need and requirement of the campaign.

• Managing and executing various Influencer Marketing Campaigns.

• Maintained Campaigns and their payment records.

• Finding Potential Clients and pitching them about our services.

• Doing Cold Callings, Meeting with them and generating leads.
- Work Experience Required: 1-2 years
- Open Positions: 2
UI/UX Designer
Job Title: UI/UX Designer

Division: Web

Reporting to: Business Head - Web&SEO

Responsibilities:

- Performing competitive analysis and research for projects.

- Researching and analyzing industry UX/UI trends and competitor sites and strategies.

- Create and revise information architecture documents and diagrams including but not limited to: content diagrams, content maps, wire frame diagrams, comprehensive diagrams and static prototypes.

- Directing ongoing usability testing and assessment.

- Working with client and project teams to complete the information architecture and interface development processes for new production projects including site map, wire frame layout and template development/testing (browser and platform

compatibility) while maintaining quick page load times.

- Working with internal and client and build user-friendly forms/ applications/interfaces based on functional specifications.

- Participating in key internal meetings including weekly status updates and planning sessions.

- Documenting ongoing progress, code migrations and status on work assignments

in Basecamp (or similar project management software) and communicates these updates during daily status.

- Conduct & Facilitate requirements, design, and implementation reviews.

- Review user adoption of deliverables and acceptance testing.

- Ensure all versions of project UX/UI documents are complete, current, and stored/ archived appropriately.

- Presenting all documentation to internal teams and clients.

Required Skillsets:

- A well-rounded UX/UI professional who connects the dots between business needs, innovation and good design.

- Experienced at driving a user experience from start-to-finish that delivers results, connects emotionally.

- Obsessed with good user-centered design practices and have an eye for detail.

- Experienced at creating and revising information architecture documents and diagrams including but not limited to: content diagrams, content maps, wire frame diagrams, comprehensive diagrams and static prototypes.

- Passionate about understanding (and keeping the team and clients in formed about) current and emerging UX/UI trends.

- Familiar with HTML, JavaScript, and CSS design capabilities

- Fluent in responsive design, mobile/tablet UI UX

- Should have 3- 5 years of UX design experience (and the portfolio to prove it) as a key, hands- on interaction/visual designer of a UI/UX team through the product development cycle of successfully launched web, mobile, and/or software applications.

- Advanced degree or equivalent experience in Human Computer Interaction, Digital Media Design, Fine Arts or related field is desired.

- Impeccable skills visual and motion design preferred.
- Work Experience Required: 5-8 years
- Open Positions: 1
Group Head - Media
Job Title: Group Head - Media

Division: Media

Reporting to: Sr. Account Director - Media

What is my role?
- Leading relationships with the clients Digital Lead/Head/CMO
- Overviewing and Auditing Campaigns on Google Ads, Facebook, DV 360, Native Platforms, etc.
- Owning campaign performance and ensuring that the team is identifying insights to drive incremental results.
- Strategize jointly with Strategy specialists, Ad ops specialists and creative & client-servicing teams & drive media planning discussions.
- Drive positive curiosity and a hunger for learning and new ideas through the team.
- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
- Negotiate with vendors shortlisted for brands, based on quality standards and budgets.
- Collaborating with Google’s, Facebook’s and other agency partners to drive best practices and beta testing.
- Drive conversations with clients in terms of expectations, budgets, timelines and deliverables.
- Build trust with clients through weekly calls, catch ups and review meetings and represent the agency.
- Assisting the team in pitching for new business.
- Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
- Staying on top of latest trends, products and product features and getting clients on board to pilot with them.
- Growing the scope and scale of work with existing clientele through upsells and cross-sells.
Required Skillsets
- Expert level command over Google Ads, Facebook, DV 360, Native Platforms, etc.
- Experience on multiple verticals like Mobile, Ecommerce, BFSI, Realty, Travel, etc.
- Proficient at Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.
- Master of decode trends and analytics from data
- Excellent at the MS Office Software (Power Point, Excel)
- Excellent communication and presentation skills
- Creative & Strategic thinking
- Up-to-date on creative and market trends
- Work Experience Required: 5-6 Years
- Open Positions: 1
Manager - Media Operations
Job Title: Manager - Media Operations

Division: Media

Reporting to: Account Director - Media

Responsibilties:
- Monitoring and Auditing Campaigns (and when required executing too) on Google Ads, Facebook, DV 360, Native Platforms, etc.
- Ensuring campaign performance and identifying insights to drive incremental results.
- Collaborate with Account Director, Ad ops specialists and creative & client-servicing teams for campaign planning.
- Drive positive curiosity and a hunger for learning and new ideas through the team.
- Create best practice docs for the ad-operations team.
- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
- Train new interns and operations team on media platforms.
- Negotiate with vendors shortlisted for brands, based on quality standards and budgets.
- Build trust with client’s POCs and Digital Leads.
- Ability to represent the agency in account reviews and QBRs.
- Assisting the team in pitching for new business.
- Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
Required Skill Sets:
- Expert level command over Google Ads, Facebook, DV 360, Native Platforms, etc.
- Exposure to multiple verticals like Ecommerce, BFSI, Realty, Travel, etc.
- Proficient at Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.
- Master of decode trends and analytics from data
- Proficient with the MS Office Software (Power Point, Excel)
- Superior communication and presentation skills
Creative Requirements:
- Creative & Strategic thinking
- Up-to-date on creative and market trends
- Work Experience Required: 3-5 years
- Open Positions: 2-3
Sr. Manager - Media Strategy
Job Title: Sr. Manager - Media Strategy

Division: Media

Reporting To: Sr./Account Director - Media

What is my role?
- Leading the strategic relationship with the client’s Digital Lead/Head/CMO
- Overviewing and Auditing Campaigns on Google Ads, Facebook, DV 360, Native Platforms, etc.
- Owning campaign performance and ensuring that the team is identifying insights to drive incremental results.
- Strategize jointly with Strategy specialists, Ad ops specialists and creative & client-servicing teams & drive media planning discussions.
- Collaborating with Google’s, Facebook’s and other agency partners to drive best practices and beta testing.
- Assisting the team in pitching for new business.
- Staying on top of latest trends, products and product features and getting clients on board to pilot with them.
Required Skillsets:
- Excellent communication and presentation skills
- Good understanding of Google Ads, Facebook, DV 360, Native Platforms
- Experience on multiple verticals like Mobile, Ecommerce, BFSI, Realty, Travel, etc.
- Proficient at Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.
- Master of decode trends and analytics from data
- Excellent at the MS Office Software (Power Point, Excel)
- Work Experience Required: 3-4 years
- Open Positions: 1
Sr. Executive - Media Operations
Job Title: Senior Executive - Media Operations

Division: Media

Reporting to: Account Director - Media

Responsibilities
- Setting up and Optimizing Campaigns on Google Ads, Facebook, DV 360, Native Platforms, etc.
- Reporting campaign performance and identifying insights to drive incremental results.
- Strategize jointly with reporting manager and colleagues for campaigns & participate in media planning discussions.
- Drive positive curiosity and a hunger for learning and new ideas through the team
- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns
- Train new interns on biddable platforms.
- Sign-off on vendors shortlisted for brands, based on quality standards and budgets
- Negotiate in conversations with clients (when required) in terms of expectations, budgets, timelines and deliverables.
- Build trust with clients
Required Skill Set:
- Proficient understanding of Google Ads, Facebook Ads, DV 360, Native Platforms, etc.
- Exposure to Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.
- Ability to decode trends and analytics from data.
- Proficient with the MS Office Software (Power Point, Excel)
- Superior communication and presentation skills
Creative Requirements:
- Creative & Strategic thinking
- Up-to-date on creative and market trends
- Work Experience Required: 1-3 years
- Open Positions: 2
Sr. Strategy Manager
Job Title: Sr. Strategy Manager

Division: Strategy

Reporting to : VP - Strategy

Key Responsibilities
- Create and direct innovative and thoughtful strategic solutions to complex brand and communications challenges on behalf of your portfolio of clients & new business pitches.
- Consult with clients on a range of strategic brand initiatives, including brand positioning, brand architecture, brand analytics and digital brand strategy
- Build upon a deepening knowledge of business, brand and clients to deliver strategies that continually evolve client brands
- Run qualitative research; using a variety of market research data to monitor cultural and social trends and their impact on consumer’s attitudes, behaviours and perceptions
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived
- Conduct competitive analysis, develop audience insights for targeted initiatives, and build brand + customer frameworks
- Translate findings into insights to fuel strategic communication and great creative
- Develop and articulate strategies that inspire innovative work, including brand strategies, comprehensive multichannel plans and ad hoc assignments
- Collaborate with creative teams to shape creative expression and execution
- Balance multiple simultaneous projects and assignments
- Inspire and mentor junior strategy team members
Required Skillset -
- A strategic thinker with the ability to instil confidence in clients and across internal teams
- Must be an excellent verbal and written communicator & should have outstanding presentation making skills
- Passion for branding with strong understanding of leading brand thinking and constructs
- Strong attention to detail
- Creative problem solver
- Ability to manage and mentor junior members of the team
- Must be a self-starter and nimble multi-tasker, able to handle large, complex projects.
- Work Experience Required: 4- 5 years
- Open Positions: 2

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