Careers

Job Title: Senior Executive - Media Operations

Division: Media

Reporting to: Account Director - Media

Responsibilities

• Setting up and Optimizing Campaigns on Google Ads, Facebook, DV 360, Native Platforms, etc.
• Reporting campaign performance and identifying insights to drive incremental results.
• Strategize jointly with reporting manager and colleagues for campaigns & participate in media planning discussions.
• Drive positive curiosity and a hunger for learning and new ideas through the team
• Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns
• Train new interns on biddable platforms.
• Sign-off on vendors shortlisted for brands, based on quality standards and budgets
• Negotiate in conversations with clients (when required) in terms of expectations, budgets, timelines and deliverables.
• Build trust with clients

Required Skill Set:

• Proficient understanding of Google Ads, Facebook Ads, DV 360, Native Platforms, etc.
• Exposure to Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.
• Ability to decode trends and analytics from data.
• Proficient with the MS Office Software (Power Point, Excel)
• Superior communication and presentation skills

Creative Requirements:

• Creative & Strategic thinking
• Up-to-date on creative and market trends

Job Title: Manager - Media Operations

Division: Media

Reporting to: Account Director - Media

Responsibilties:

• Monitoring and Auditing Campaigns (and when required executing too) on Google Ads, Facebook, DV 360, Native Platforms, etc.
• Ensuring campaign performance and identifying insights to drive incremental results.
• Collaborate with Account Director, Ad ops specialists and creative & client-servicing teams for campaign planning.
• Drive positive curiosity and a hunger for learning and new ideas through the team.
• Create best practice docs for the ad-operations team.
• Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
• Train new interns and operations team on media platforms.
• Negotiate with vendors shortlisted for brands, based on quality standards and budgets.
• Build trust with client’s POCs and Digital Leads.
• Ability to represent the agency in account reviews and QBRs.
• Assisting the team in pitching for new business.
• Auditing Ad accounts of prospects and identifying opportunities for performance improvement.  

Required Skill Sets:

• Expert level command over Google Ads, Facebook, DV 360, Native Platforms, etc.
• Exposure to multiple verticals like Ecommerce, BFSI, Realty, Travel, etc.
• Proficient at Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.
• Master of decode trends and analytics from data
• Proficient with the MS Office Software (Power Point, Excel)
• Superior communication and presentation skills

Creative Requirements:

• Creative & Strategic thinking
• Up-to-date on creative and market trends

• A Degree in Graphic Design, Fine Arts, Advertising or another relevant field
• Have in-depth understanding of all digital media marketing platforms.

• Conceptualize, Create and Visualize creative design ideas and designs for brands to be used across digital platforms
• Be part of creative ideations with team to work on large briefs/ideas for pitches and social/digital marketing campaigns
• Work on creative briefs for campaigns across social and digital platforms to provide great designs for brand communication
• Review and oversee junior designers' work to ensure quality
• Manage client / internal expectations to the extent possible, managers can be looped into critical matters

• A Degree in Graphic Design, Fine Arts, Advertising or another relevant field
• In-depth understanding of all digital media marketing platforms.

Are you that person who loves how brands reach out to consumers across social media and digital in their own fun, quirky and sometimes serious ways, but making a huge impact to the consumers?And have you always aspired to be a contributor in the digital marketing domain?

Then here's your chance. If you think you've got what it takes, then apply now!

You can be part of Influencer and Client Servicing roles. And we'd love for freshers to apply and grow with us!

RESPONSIBILITIES

• Understand brand sentiment, requirements, guidelines and TG
• Reference impactful campaigns, creative ideas that can be adapted
• Effectively manage accounts assigned, jointly strategize for campaigns and take care of end-to-end client co-ordination
• Oversee inter-team co-ordination to ensure deliverables are met
• Maintain high engagement levels with clients
• Increase revenue contribution by reporting new opportunities with a brand and/or cross selling allied services via day-to-day interaction
• Actively sample check brand pages to ensure content is going up as per schedule and quality levels are maintained
• Engage in smart negotiations with clients (when required) in terms of budgets, timelines and deliverables
• Manage team and client escalations (close maximum issues upfront, critical matters can be raised to manager)
• Have a base understanding of media plans, reports, spends and media creative guidelines
• Review monthly reports, daily JSRs prepared by juniors, and ensure the same are sent out on time
• Identify team’s training needs and ensure they are addressed
• Effectively balance team’s interest and client/work pressure

• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Attend relevant events for networking and business purposes
• Develop content ideas and write and curate content
• Develop KPI frameworks which meet client business goals
• Project manage influencer marketing campaigns from initial response through to post campaign reporting, including campaign activation and talent content creation
• Take responsibility for campaign budget management to ensure campaign profitability and ensure deadlines and key milestones are met
• Understand the finance processes and ensure team accuracy with client billings and supplier payments
• Lead, motivate & inspire your Exec(s) to develop within their roles
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Pro-actively build strong relationships with client stakeholders and internal teams at all levels to ensure client retention and continued revenue growth

• Be part of creative ideations and work on creative pitches/campaigns across social media platforms for top brands across India
• Writing creative copies in terms of pitch copies, scripts, campaign copies, case study content etc.
• Work with the Creative Director on scripts for Digital Video Commercials (DVCs) 
• Attending pitch meetings along with New Business and Strategy team help strengthen the pitch
• Overall quality check of content written by juniors from time to time.
• Strong knowledge on English and Hindi scripting
• Good presentation skills and must have lead a team of writers.

Required Skillsets

• Excellent vocabulary
• Creative thinking & Writing abilities
• In depth knowledge of how digital platforms work
• Excellent at bingeing Pop-Culture nuances and art forms
• Scriptwriting, understanding of cinema, films, production is a plus