Careers

An Art Director produces visual solutions for the communication needs of clients, using a mix of creative skills and commercial awareness. Art Director’s need imaginative flair, awareness of current fashions in the visual arts, working knowledge of the latest computer packages and an understanding of material costs and time limits, all of which can impact on the design. Appropriate medium and styles are selected in conjunction with the client's requirements. By providing quality visuals, it is hoped the profit margins of the client will increase, as potential customers become more informed or persuaded by the graphics.

Responsibilities & Accountabilities:-

· Use a wide range of media, including photography and computer aided design.

· Produce accurate and high quality work.

· Contribute ideas and design artwork to the overall brief.

· Keep abreast of developments in IT, particularly design programs.

· Work well in a team, with printers, copywriters, photographers, other art director’s, account executives, website designers and marketing specialists.

· Generate and develop concepts and ideas which meet the requirements of the brief, meet client branding standards and are of a consistently high standard.

· Ability to explain supporting rationale for all work.

· Ability to challenge clients / internal teams when appropriate in order to raise the agency’s creative offering.

· Works across all agency teams as appropriate to projects.

· Working with the Client Servicing and Planning teams regarding marketing and creative strategies for brand concepts, providing insight and challenging the brief as appropriate.

· Develop high level of understanding of communication requirements, strategy and client’s perspective.

· Provide creative input to various projects and assignments.

· Be a Multi Tasking person and quick responses needed.

· Excellent communication skills to obtain and relate all information associated with account teams and studio personnel.

Responsibilities and Accountabilities:-

· Generate and develop concepts and ideas which meet the requirements of the brief,

· meet client branding standards and are of a consistently high standard.

· Ability to explain supporting rationale for all work.

· Ability to challenge clients / internal teams when appropriate in order to raise the

· agency’s creative offering.

· Attend client presentations or pitch presentations as required.

· Work across all agency teams as appropriate to projects.

· Work with the Client Servicing and Planning teams regarding marketing and creative

· strategies for brand concepts, providing insight and challenging the brief as appropriate.

· Ensure all work is done to agreed deadlines and within budget.

· Establishes tone, character, and messages that will effectively communicate with the

· target audience and fulfill the project objectives.

· To write unique and optimized content for the across a range of subjects. Writes all

· copy, including but not limited to headlines; editorial copy; scripts for audio/video

· recordings; quizzes; questionnaires; Provides substantive editing or rewriting of client-

· supplied copy as necessary.

· Responsible for the proper placement, context and meaning of every word as well as

· the overall message within a creative assignment. Proactively defines and assembles all

· necessary content assets with the Art Director and Producer.

· Works daily with the Producer to ensure all deliverables and deadlines are met within

· budget. Report to Copy Head, Interactions with CD, Copy Head, Producer, Art Director,

· Designers.

YOUR RESPONSIBILITIES

● Creating Animations/Motion Graphics creatives using Aftereffects

● Implementing and integrating the use of the latest technologies for innovative executions (making

GIFs, making 10 sec & 15 sec videos, etc.)

● Ensure timely adaptation of creatives while maintaining expected quality standards

● Having a good music sense while making videos

● Coordination with Design team to understand and incorporate client expectation in creatives

● Explore new innovation in animations to enhance the work quality

● Understanding the process of video making i.e. script + storyboard

● Technical Requirements

– Prior experience with and a strong portfolio of motion graphics work

– Expert-level knowledge of Adobe Suite and common motion graphics design software esp.,

aftereffects, photoshop and illustrator

In-depth knowledge of all digital media marketing platforms

● Creative Requirements

– Creative thinking

– Quick conceptualization of ideas

– Ability to add an innovative touch to work at hand

– Up-to-date on creative trends

YOUR RESPONSIBILITIES

● Brand Specific:

– Understand brand sentiment, requirements, guidelines and TG

– Reference impactful design ideas that can be adapted

– conceptualize creative ideas in line with brand brief

– Drive social media campaigns on the design front

– Excellent knowledge of color theory & typography

● Team Specific:

– Be part of team briefings & discussions along with team

– Attend internal / external training sessions to build a good skill / knowledge base and apply the same to work at hand

– Engage with team members to create a healthy work environment

– Embody the culture of creativity, learning & team work within the company

● Technical Requirements

– Proficient in using design softwares (Photoshop, After Effects, Illustrator)

– Good understanding of photography, lighting, color palettes

– In-depth knowledge of all digital media marketing platforms

● Creative Requirements

– Creative thinking

– Quick conceptualization of ideas

– Ability to add an innovative touch to work at hand

– Up-to-date on creative trends

Job Title: Sr. Executive – Media Operations

Division: Media

Direct Reporting to: Manager Media Operations

RESPONSIBILITIES

– Setting up and Optimizing Campaigns on Google Ads, Facebook, DV 360, Native Platforms, etc.

– Reporting campaign performance and identifying insights to drive incremental results.

– Strategize jointly with reporting manager and colleagues for campaigns & participate in media planning discussions.

– Drive positive curiosity and a hunger for learning and new ideas through the team

– Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns

– Train new interns on biddable platforms.

– Sign-off on vendors shortlisted for brands, based on quality standards and budgets

– Negotiate in conversations with clients (when required) in terms of expectations, budgets, timelines and deliverables.

_Build trust with clients

Technical Requirements

– Proficient understanding of Google Ads, Facebook Ads, DV 360, Native Platforms, etc.

– Exposure to Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.

– Ability to decode trends and analytics from data.

– Proficient with the MS Office Software (Power Point, Excel)

– Superior communication and presentation skills

Creative Requirements

– Creative & Strategic thinking

– Up-to-date on creative and market trends

– Understand brand sentiment, requirements, guidelines and TG

– Reference impactful campaigns, creative ideas that can be adapted

– Effectively manage accounts assigned, jointly strategize for campaigns and take care of end-to-end client co-ordination

– Oversee inter-team co-ordination to ensure deliverables are met

– Maintain high engagement levels with clients

– Increase revenue contribution by reporting new opportunities with a brand and/or cross selling allied services via day-to-day interaction

– Actively sample check brand pages to ensure content is going up as per schedule and quality levels are maintained

– Engage in smart negotiations with clients (when required) in terms of budgets, timelines and deliverables

– Manage team and client escalations (close maximum issues upfront, critical matters can be raised to manager)

– Have a base understanding of media plans, reports, spends and media creative guidelines

– Review monthly reports, daily JSRs prepared by juniors, and ensure the same are sent out on time

– Identify team’s training needs and ensure they are addressed

– Effectively balance team’s interest and client/work pressure

-Maintaining client relationships 

-Evaluating client appetite and create upsell / cross selling opportunities 

-Build trust with higher level POCs within brand team 

-Strategize jointly with other teams for large campaigns 

-Engage in smart negotiations with clients (when required) in terms of budgets, timelines and deliverables 

-Manage team and client escalations – Participate in media planning discussions 

-Create strategic monthly way-forward plans for brands 

-Sign-off on vendors shortlisted for brands, based on quality standards and budgets 

-Drive positive curiosity and a hunger for innovative ideas through the team 

-Identify team’s training needs and ensure they are addressed 

-Conduct knowledge sharing sessions to upskill the team on latest industry trends 

-Effectively balance team’s interest and client/work pressure 

-Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns

I. YOUR ROLE

Develop an in-depth understanding of brands assigned, in order to ideate, manage and deliver optimum output in

conjunction with all internal and external teams. Seamlessly communication with all stakeholders and a knack for

creative writing is key to the role.

II. YOUR RESPONSIBILITIES

– Understand brand sentiment, requirements, guidelines and TG

– Reference impactful campaigns, creative ideas that can be adapted

– Effectively execute and manage accounts assigned, jointly strategize for campaigns and take care of end-to-end client

co-ordination

– Manage inter-team and client coordination to ensure deliverables are met

– Communicate seamlessly with clients over calls and at meetings

– Establish an in-depth understanding of each platform and writing innovative/ creative content based on the brand

requirement and consumer insights as per the brand tonality

– Proactively plan for content based on the festive and marketing calendar

– Attend live events, cover the event schedule, prepare content at the event and post the same in real time

– Work on monthly reports, daily JSR generation and ensure the same are sent out on time

- Creating the Influencer Database across categories from Pan India including platforms like Instagram, Facebook, YouTube, Twitter, Tiktok.

- Building Relationship with Existing and New Influencers.

- Working individually on campaign briefs.

- Executing and managing the brand campaigns.

- Negotiating with the Influencers for their commercials.

- Preparing the campaign reports in Excel and PowerPoint.

- Making database of the top Influencers across categories in India.

- Worked closely with Bloggers, Social Media Influencers and Celebrities for creative campaigns.

- Built large community of influencers for various Brands.

- Making lists of Influencers (Bloggers, Instagrammers, You tubers, Twitteratis, and Celebrities etc.) across categories as per the need and requirement of the campaign.

- Managing and executing various Influencer Marketing Campaigns.

- Maintained Campaigns and their payment records.

- Finding Potential Clients and pitching them about our services.

- Doing Cold Callings, Meeting with them and generating leads.

Gather and evaluate user requirements in collaboration with product managers and engineers. Illustrate design ideas using storyboards, process flows and sitemaps. Design graphic user interface elements, like menus, tabs and widgets

Build page navigation buttons and search fields. Develop UI mockups and prototypes that clearly illustrate how sites function and look like, Create original graphic designs (e.g. images, sketches and tables)

Prepare and present rough drafts to internal teams and key stakeholders, Identify and troubleshoot UX problems (e.g. responsiveness)

Conduct layout adjustments based on user feedback, Adhere to style standards on fonts, colors and images

Key Responsibilities-

· Develop and execute influencer marketing strategies and creative campaigns

· Identify and build relationships with prominent influencers and thought leaders

· Attend relevant events for networking and business purposes

· Develop content ideas and write and curate content

· Develop KPI frameworks which meet client business goals

· Project manage influencer marketing campaigns from initial response through to post campaign reporting, including campaign activation and talent content creation

· Take responsibility for campaign budget management to ensure campaign profitability and ensure deadlines and key milestones are met

· Understand the finance processes and ensure team accuracy with client billings and supplier payments

· Lead, motivate & inspire your Exec(s) to develop within their roles

· Research relevant industry experts, competitors, target audience and users

· Brainstorm new, creative approaches to influencer campaigns

· Keep abreast of emerging trends, technologies and influencers

· Pro-actively build strong relationships with client stakeholders and internal teams at all levels to ensure client retention and continued revenue growth

Job Title: Associate Manager – Media Operations

Division: Media

Direct Reporting to: Account Director

I. YOUR ROLE

Driving business objectives for agency’s clientele through paid marketing activities.

I. YOUR RESPONSIBILITIES

– Monitoring and Auditing Campaigns (and when required executing too) on Google Ads, Facebook, DV 360, Native Platforms, etc.

– Ensuring campaign performance and identifying insights to drive incremental results.

– Collaborate with Account Director, Ad ops specialists and creative & client-servicing teams for campaign planning.

– Drive positive curiosity and a hunger for learning and new ideas through the team.

– Create best practice docs for the ad-operations team.

– Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.

– Train new interns and operations team on media platforms.

– Negotiate with vendors shortlisted for brands, based on quality standards and budgets.

– Build trust with client’s POCs and Digital Leads.

– Ability to represent the agency in account reviews and QBRs.

– Assisting the team in pitching for new business.

– Auditing Ad accounts of prospects and identifying opportunities for performance improvement.

II. ABOUT YOU

• Professional / Academic Requirements

– 3-5 years relevant work experience

– A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

• Technical Requirements

– Expert level command over Google Ads, Facebook, DV 360, Native Platforms, etc.

– Exposure to multiple verticals like Ecommerce, BFSI, Realty, Travel, etc.

– Proficient at Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.

– Master of decode trends and analytics from data

– Proficient with the MS Office Software (Power Point, Excel)

– Superior communication and presentation skills

• Creative Requirements

– Creative & Strategic thinking

– Up-to-date on creative and market trends

We are looking for a resourceful, proactive and innovative Executive Assistant to perform a

variety of administrative tasks and support our company’s senior-level managers.

YOUR RESPONSIBILITIES

-Act as the point of contact among executives, employees, clients and other external partners

-Manage information flow in a timely and accurate manner

-Manage executives’ calendars and set up meetings

-Make travel and accommodation arrangements

-Rack daily expenses and prepare weekly, monthly or quarterly reports

-Format information for internal and external communication – memos, emails, presentations,

reports

-Take minutes during meetings

-Screen and direct phone calls and distribute correspondence

-Organize and maintain the office filing system

REQUIRED SKILLSET

-Work experience as an Executive Assistant, Personal Assistant or similar role

-Excellent MS Office knowledge

-Outstanding organizational and time management skills

-Familiarity with office gadgets and communication applications (e.g. zoom, google meet,

GSuite etc)

-Excellent verbal and written communications skills.

Core objectives:

- Marketing (External)

A. Social Media

a. Planning and developing content for the agency’s social media handles (FB,

Twitter, Instagram, and LinkedIn) for the various content buckets (Topical,

Campaign work, Agency Culture, Award wins, News etc)

b. Coordinating with the Visualiser for content creation.

c. Crafting Captions for the agency handles and for CEO, COO handles

d. Timely posting of developed content and stories across the agency handles

e. Competition analysis and Research

B. Case Studies

a. Understanding the campaign background, insights, idea and execution from

the creative team

b. Crafting a video script explaining the smartness and the effectiveness of the

campaign

c. Proactively researching best campaign work in the industry

C. Awards (Campaigns, Agency, People)

a. Mapping awards opportunities

b. Coordinating with the organizers for submissions and deadlines

c. Drafting award entries, proofreading and maintaining quality checks

d. Making final submissions and payments coordination

e. Maintaining a repository of all the awards the agency wins in a year

D. Website

a. Coordinating with the web team to keep the agency’s website updated in

terms of Award wins, Latest work, New business, etc.

- Marketing (Internal)

A. Internal communications

a. Crafting internal employee communications for emailers and WhatsApp

messages in-line with the marketing objectives

B. Internal Engagement planning

a. Coordinate with HR for activities on special days

b. CSR planning and execution

- Maintaining client relationships

- Evaluating client appetite and create upsell / cross selling opportunities

- Build trust with higher level POCs within brand team

- Strategize jointly with other teams for large campaigns

- Engage in smart negotiations with clients (when required) in terms of budgets, timelines and deliverables

- Manage team and client escalations

- Participate in media planning discussions

- Create strategic monthly way-forward plans for brands

- Sign-off on vendors shortlisted for brands, based on quality standards and budgets

- Drive positive curiosity and a hunger for innovative ideas through the team

- Identify team’s training needs and ensure they are addressed

- Conduct knowledge sharing sessions to upskill the team on latest industry trends

- Effectively balance team’s interest and client/work pressure

- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns

· Conduct Seo Audits,

· Perform On Page Off Page SEO activities and Report Analysis for given set of clients

· Implementation of SEO strategy which improves organic search ranking

· Perform keyword research in coordination with business objectives Update and send weekly monthly reports

· Ensuring the Monthly POA Commitments are delivered as per expectation Basic SEO technical knowledge - HTML, CSS, JS, Google Analytics, webmaster tools, back- end SEO and various online SEO tools

· Perform SEO analysis and recommendations in coordination with elements and structure of client s website

· Optimize existing website content to get a better result Knowledge of ranking factors and search engine algorithms

· Perform keyword discovery, expansion and optimization

· Brainstorm new and creative growth strategies Keep abreast with white hat and black hat tactics so as not to violate search engine guidelines

· Handling Client Communication/ Reporting

Required Skills

· 1-2 years’ experience in SEO, Digital marketing

· Basic knowledge of various SEO techniques and tools

· Exceptional attention to detail, have average technical and analytical skills.

· Good written and verbal communication skills

· Ability to identify and resolve problems

· Proficient computer skills, including Microsoft Office Suite