Careers

Responsibilities and Accountabilities:-

· Generate and develop concepts and ideas which meet the requirements of the brief,

· meet client branding standards and are of a consistently high standard.

· Ability to explain supporting rationale for all work.

· Ability to challenge clients / internal teams when appropriate in order to raise the

· agency’s creative offering.

· Attend client presentations or pitch presentations as required.

· Work across all agency teams as appropriate to projects.

· Work with the Client Servicing and Planning teams regarding marketing and creative

· strategies for brand concepts, providing insight and challenging the brief as appropriate.

· Ensure all work is done to agreed deadlines and within budget.

· Establishes tone, character, and messages that will effectively communicate with the

· target audience and fulfill the project objectives.

· To write unique and optimized content for the across a range of subjects. Writes all

· copy, including but not limited to headlines; editorial copy; scripts for audio/video

· recordings; quizzes; questionnaires; Provides substantive editing or rewriting of client-

· supplied copy as necessary.

· Responsible for the proper placement, context and meaning of every word as well as

· the overall message within a creative assignment. Proactively defines and assembles all

· necessary content assets with the Art Director and Producer.

· Works daily with the Producer to ensure all deliverables and deadlines are met within

· budget. Report to Copy Head, Interactions with CD, Copy Head, Producer, Art Director,

· Designers.

Job Title: Sr. Executive – Media Operations

Division: Media

Direct Reporting to: Manager Media Operations

RESPONSIBILITIES

– Setting up and Optimizing Campaigns on Google Ads, Facebook, DV 360, Native Platforms, etc.

– Reporting campaign performance and identifying insights to drive incremental results.

– Strategize jointly with reporting manager and colleagues for campaigns & participate in media planning discussions.

– Drive positive curiosity and a hunger for learning and new ideas through the team

– Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns

– Train new interns on biddable platforms.

– Sign-off on vendors shortlisted for brands, based on quality standards and budgets

– Negotiate in conversations with clients (when required) in terms of expectations, budgets, timelines and deliverables.

_Build trust with clients

Technical Requirements

– Proficient understanding of Google Ads, Facebook Ads, DV 360, Native Platforms, etc.

– Exposure to Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.

– Ability to decode trends and analytics from data.

– Proficient with the MS Office Software (Power Point, Excel)

– Superior communication and presentation skills

Creative Requirements

– Creative & Strategic thinking

– Up-to-date on creative and market trends

-Gather and evaluate user requirements in collaboration with product managers and engineers

-Illustrate design ideas using storyboards, process flows and sitemaps

-Design graphic user interface elements, like menus, tabs and widgets

-Build page navigation buttons and search fields

-Develop UI mockups and prototypes that clearly illustrate how sites function and look like

-Create original graphic designs (e.g. images, sketches and tables)

-Prepare and present rough drafts to internal teams and key stakeholders

-Identify and troubleshoot UX problems (e.g. responsiveness)

-Conduct layout adjustments based on user feedback

-Adhere to style standards on fonts, colors and images

I. YOUR ROLE

Develop an in-depth understanding of brands assigned, in order to ideate, manage and deliver optimum output in

conjunction with all internal and external teams. Seamlessly communication with all stakeholders and a knack for

creative writing is key to the role.

II. YOUR RESPONSIBILITIES

– Understand brand sentiment, requirements, guidelines and TG

– Reference impactful campaigns, creative ideas that can be adapted

– Effectively execute and manage accounts assigned, jointly strategize for campaigns and take care of end-to-end client

co-ordination

– Manage inter-team and client coordination to ensure deliverables are met

– Communicate seamlessly with clients over calls and at meetings

– Establish an in-depth understanding of each platform and writing innovative/ creative content based on the brand

requirement and consumer insights as per the brand tonality

– Proactively plan for content based on the festive and marketing calendar

– Attend live events, cover the event schedule, prepare content at the event and post the same in real time

– Work on monthly reports, daily JSR generation and ensure the same are sent out on time

- Creating the Influencer Database across categories from Pan India including platforms like Instagram, Facebook, YouTube, Twitter, Tiktok.

- Building Relationship with Existing and New Influencers.

- Working individually on campaign briefs.

- Executing and managing the brand campaigns.

- Negotiating with the Influencers for their commercials.

- Preparing the campaign reports in Excel and PowerPoint.

- Making database of the top Influencers across categories in India.

- Worked closely with Bloggers, Social Media Influencers and Celebrities for creative campaigns.

- Built large community of influencers for various Brands.

- Making lists of Influencers (Bloggers, Instagrammers, You tubers, Twitteratis, and Celebrities etc.) across categories as per the need and requirement of the campaign.

- Managing and executing various Influencer Marketing Campaigns.

- Maintained Campaigns and their payment records.

- Finding Potential Clients and pitching them about our services.

- Doing Cold Callings, Meeting with them and generating leads.

Key Responsibilities-

· Develop and execute influencer marketing strategies and creative campaigns

· Identify and build relationships with prominent influencers and thought leaders

· Attend relevant events for networking and business purposes

· Develop content ideas and write and curate content

· Develop KPI frameworks which meet client business goals

· Project manage influencer marketing campaigns from initial response through to post campaign reporting, including campaign activation and talent content creation

· Take responsibility for campaign budget management to ensure campaign profitability and ensure deadlines and key milestones are met

· Understand the finance processes and ensure team accuracy with client billings and supplier payments

· Lead, motivate & inspire your Exec(s) to develop within their roles

· Research relevant industry experts, competitors, target audience and users

· Brainstorm new, creative approaches to influencer campaigns

· Keep abreast of emerging trends, technologies and influencers

· Pro-actively build strong relationships with client stakeholders and internal teams at all levels to ensure client retention and continued revenue growth

- Maintaining client relationships

- Evaluating client appetite and create upsell / cross selling opportunities

- Build trust with higher level POCs within brand team

- Strategize jointly with other teams for large campaigns

- Engage in smart negotiations with clients (when required) in terms of budgets, timelines and deliverables

- Manage team and client escalations

- Participate in media planning discussions

- Create strategic monthly way-forward plans for brands

- Sign-off on vendors shortlisted for brands, based on quality standards and budgets

- Drive positive curiosity and a hunger for innovative ideas through the team

- Identify team’s training needs and ensure they are addressed

- Conduct knowledge sharing sessions to upskill the team on latest industry trends

- Effectively balance team’s interest and client/work pressure

- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns

Job Title: Associate Manager – Media Operations

Division: Media

Direct Reporting to: Account Director

I. YOUR ROLE

Driving business objectives for agency’s clientele through paid marketing activities.

I. YOUR RESPONSIBILITIES

– Monitoring and Auditing Campaigns (and when required executing too) on Google Ads, Facebook, DV 360, Native Platforms, etc.

– Ensuring campaign performance and identifying insights to drive incremental results.

– Collaborate with Account Director, Ad ops specialists and creative & client-servicing teams for campaign planning.

– Drive positive curiosity and a hunger for learning and new ideas through the team.

– Create best practice docs for the ad-operations team.

– Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.

– Train new interns and operations team on media platforms.

– Negotiate with vendors shortlisted for brands, based on quality standards and budgets.

– Build trust with client’s POCs and Digital Leads.

– Ability to represent the agency in account reviews and QBRs.

– Assisting the team in pitching for new business.

– Auditing Ad accounts of prospects and identifying opportunities for performance improvement.

II. ABOUT YOU

• Professional / Academic Requirements

– 3-5 years relevant work experience

– A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

• Technical Requirements

– Expert level command over Google Ads, Facebook, DV 360, Native Platforms, etc.

– Exposure to multiple verticals like Ecommerce, BFSI, Realty, Travel, etc.

– Proficient at Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.

– Master of decode trends and analytics from data

– Proficient with the MS Office Software (Power Point, Excel)

– Superior communication and presentation skills

• Creative Requirements

– Creative & Strategic thinking

– Up-to-date on creative and market trends

Job Title: Account Director

Division: Client Servicing

Direct Reporting to: AVP Servicing / Group Head

YOUR ROLE

Support organizational growth by maintaining and growing existing client relationships, along with a team of highly motivated individuals. Client satisfaction, contribution to pitches and conversion of upsells is of prime importance.

YOUR RESPONSIBILITIES

– Maintaining client relationships

– Evaluating client appetite and create upsell / cross selling opportunities

– Build trust with higher level POCs within brand team

– Strategize jointly with other teams for large campaigns

– Engage in smart negotiations with clients (when required) in terms of budgets, timelines and deliverables

– Manage team and client escalations

– Participate in media planning discussions

– Create strategic monthly way-forward plans for brands

– Sign-off on vendors shortlisted for brands, based on quality standards and budgets

– Drive positive curiosity and a hunger for innovative ideas through the team

– Identify team’s training needs and ensure they are addressed

– Conduct knowledge sharing sessions to upskill the team on latest industry trends

– Effectively balance team’s interest and client/work pressure

– Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns

ABOUT YOU

• Professional / Academic Requirements

– 4 + years relevant work experience

– A Degree in Marketing, Advertising, Communication or another relevant field

– Relevant Post Graduate Degree (Optional)

• Technical Requirement

– Proficient understanding of digital media dynamics and platform analytics

– Good understanding of Web, SEO and Media

– Ability to decode trends and analytics from data

– Ability to understand Business

– Proficient with the MS Office Software (Word, Power Point, Excel)

– Positive negotiation ability

– Excellent communication and presentation skills

• Creative Requirements

– Creative & Strategic thinking

– Ability to crack innovative concepts

– Quick conceptualization of ideas

– A Masters in the Art of Managing people

– Up-to-date on creative and market trends

· Conduct Seo Audits,

· Perform On Page Off Page SEO activities and Report Analysis for given set of clients

· Implementation of SEO strategy which improves organic search ranking

· Perform keyword research in coordination with business objectives Update and send weekly monthly reports

· Ensuring the Monthly POA Commitments are delivered as per expectation Basic SEO technical knowledge - HTML, CSS, JS, Google Analytics, webmaster tools, back- end SEO and various online SEO tools

· Perform SEO analysis and recommendations in coordination with elements and structure of client s website

· Optimize existing website content to get a better result Knowledge of ranking factors and search engine algorithms

· Perform keyword discovery, expansion and optimization

· Brainstorm new and creative growth strategies Keep abreast with white hat and black hat tactics so as not to violate search engine guidelines

· Handling Client Communication/ Reporting

Required Skills

· 1-2 years’ experience in SEO, Digital marketing

· Basic knowledge of various SEO techniques and tools

· Exceptional attention to detail, have average technical and analytical skills.

· Good written and verbal communication skills

· Ability to identify and resolve problems

· Proficient computer skills, including Microsoft Office Suite