Careers

Responsibilities and Accountabilities:-

· Generate and develop concepts and ideas which meet the requirements of the brief,

· meet client branding standards and are of a consistently high standard.

· Ability to explain supporting rationale for all work.

· Ability to challenge clients / internal teams when appropriate in order to raise the

· agency’s creative offering.

· Attend client presentations or pitch presentations as required.

· Work across all agency teams as appropriate to projects.

· Work with the Client Servicing and Planning teams regarding marketing and creative

· strategies for brand concepts, providing insight and challenging the brief as appropriate.

· Ensure all work is done to agreed deadlines and within budget.

· Establishes tone, character, and messages that will effectively communicate with the

· target audience and fulfill the project objectives.

· To write unique and optimized content for the across a range of subjects. Writes all

· copy, including but not limited to headlines; editorial copy; scripts for audio/video

· recordings; quizzes; questionnaires; Provides substantive editing or rewriting of client-

· supplied copy as necessary.

· Responsible for the proper placement, context and meaning of every word as well as

· the overall message within a creative assignment. Proactively defines and assembles all

· necessary content assets with the Art Director and Producer.

· Works daily with the Producer to ensure all deliverables and deadlines are met within

· budget. Report to Copy Head, Interactions with CD, Copy Head, Producer, Art Director,

· Designers.

· Conduct Seo Audits,

· Perform On Page Off Page SEO activities and Report Analysis for given set of clients

· Implementation of SEO strategy which improves organic search ranking

· Perform keyword research in coordination with business objectives Update and send weekly monthly reports

· Ensuring the Monthly POA Commitments are delivered as per expectation Basic SEO technical knowledge - HTML, CSS, JS, Google Analytics, webmaster tools, back- end SEO and various online SEO tools

· Perform SEO analysis and recommendations in coordination with elements and structure of client s website

· Optimize existing website content to get a better result Knowledge of ranking factors and search engine algorithms

· Perform keyword discovery, expansion and optimization

· Brainstorm new and creative growth strategies Keep abreast with white hat and black hat tactics so as not to violate search engine guidelines

· Handling Client Communication/ Reporting

Required Skills

· 1-2 years’ experience in SEO, Digital marketing

· Basic knowledge of various SEO techniques and tools

· Exceptional attention to detail, have average technical and analytical skills.

· Good written and verbal communication skills

· Ability to identify and resolve problems

· Proficient computer skills, including Microsoft Office Suite

-Customer Satisfaction - Understanding client requirements and maintaining high levels of client satisfaction by achieving targets

-Audits– Conduct audits before every pitch to analyze the existing state and structure of the websites and pages

-Analytics- Monitor and analyse web analytics dashboards and report trends/highlights   

- Timely execution of SEO strategies to meet the client business targets, without compromising on the quality of work

- Building back links from influencers and bloggers

- On page and Off page optimization

- Ensuring a minimum site traffic in a month

- Minimizing bounce rate

- Maximizing average time spent on site

• SEO Content creation- Briefing the content team about the creation of SEO content and reviewing the same for accuracy in terms of usability (UI/UX), content and design.
• Develop and Leverage Relationships- Actively contribute to achieving the team goals set so as to collaboratively impact department performance
• Team Building- Active participation in team building activities

Gather and evaluate user requirements in collaboration with product managers and engineers. Illustrate design ideas using storyboards, process flows and sitemaps. Design graphic user interface elements, like menus, tabs and widgets

Build page navigation buttons and search fields. Develop UI mockups and prototypes that clearly illustrate how sites function and look like, Create original graphic designs (e.g. images, sketches and tables)

Prepare and present rough drafts to internal teams and key stakeholders, Identify and troubleshoot UX problems (e.g. responsiveness)

Conduct layout adjustments based on user feedback, Adhere to style standards on fonts, colors and images

I. YOUR ROLE Develop an in-depth understanding of brands assigned, in order to ideate, manage and deliver optimum output in conjunction with all internal and external teams. Seamlessly communication with all stakeholders and a knack for creative writing is key to the role. II. YOUR RESPONSIBILITIES

– Monitoring the social handles & platforms across web

– Monitoring done through a tool + manually

– Posting responses to posts around the brand accurately and in a timely manner

– Ensuring the TAT expected by the client is maintained

– Making the brand experience better for a user who seems dissatisfied

– Clearing doubts an individual has about what the brand offers

– Acknowledging compliments & showcasing the same on brand social media pages

– Response management to be done smartly through a social media listening tool

– Sharing the brand comments real-time with the brand managers (of the respective brand)

– Categorization of the data & deriving meaningful analysis. Sharing the same with the brand

– Generating reports through the tool. The reports made in the PPT format which will be made after analysing the conversations which came in for the brand.

III. ABOUT YOU

 Professional / Academic Requirements

– 1-2 years of relevant work experience

– A Degree/Diploma in Marketing, Advertising, Communication or another relevant field

 Technical Requirements

– Good knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube)

– Basic understanding of social media analytics that will go into reports

– Proficient with the MS Office Software (Word, Power Point, Excel)

– Excellent communication and presentation skills

IV. ABOUT US – TO BE UPDATED Shall use updated version, to be worked on by Avian

Job Title: Associate Manager – Media Operations

Division: Media

Direct Reporting to: Account Director

I. YOUR ROLE

Driving business objectives for agency’s clientele through paid marketing activities.

I. YOUR RESPONSIBILITIES

– Monitoring and Auditing Campaigns (and when required executing too) on Google Ads, Facebook, DV 360, Native Platforms, etc.

– Ensuring campaign performance and identifying insights to drive incremental results.

– Collaborate with Account Director, Ad ops specialists and creative & client-servicing teams for campaign planning.

– Drive positive curiosity and a hunger for learning and new ideas through the team.

– Create best practice docs for the ad-operations team.

– Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.

– Train new interns and operations team on media platforms.

– Negotiate with vendors shortlisted for brands, based on quality standards and budgets.

– Build trust with client’s POCs and Digital Leads.

– Ability to represent the agency in account reviews and QBRs.

– Assisting the team in pitching for new business.

– Auditing Ad accounts of prospects and identifying opportunities for performance improvement.

II. ABOUT YOU

• Professional / Academic Requirements

– 3-5 years relevant work experience

– A Degree in Engineering, Marketing, Advertising, Communication or another relevant field

• Technical Requirements

– Expert level command over Google Ads, Facebook, DV 360, Native Platforms, etc.

– Exposure to multiple verticals like Ecommerce, BFSI, Realty, Travel, etc.

– Proficient at Google Analytics, Appsflyer, Similar web, Adobe solutions, etc.

– Master of decode trends and analytics from data

– Proficient with the MS Office Software (Power Point, Excel)

– Superior communication and presentation skills

• Creative Requirements

– Creative & Strategic thinking

– Up-to-date on creative and market trends